Artificial Reality
The reality behind AI adoption
Interviews with the people running real businesses about the AI they actually use: what worked, what didn't, and what they wish somebody would build. Every tool named.
Every episode
One operator, one industry, three questions. Full video, audio and transcript on each.
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S2E1: AI should have killed his career. He's making $1M a year instead
S1E8: Why 99% of AI products fail — the gap between builders and buyers is bigger than you think
S1E7: How a non-tech founder built a 15-agent AI health business on Claude
S1E6: I trusted AI to build my restaurant. It cost me $30,000
S1E5: How she cut her payroll by 83% using one AI agent
S1E4: He runs PR for deep tech startups
S1E3: Why AI keeps failing in luxury hospitality
S1E2: How a luxury yacht company uses AI without losing the personal touch
S1E1: They do $20M a year on sticky notes
Latest interview
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S2E2: The secret AI strategy this small NYC business uses to save thousands
Two co-owners of a charcuterie shop off Central Park on the AI that replaced a hire, the agency quote they refused, and the proposal that still takes three days.
S2E1: AI should have killed his career. He's making $1M a year instead
Swipe File owner and 20-year copywriter Neville Medhora on how AI killed his main business, made a dormant side project his primary revenue, and why he runs it all on a $20 ChatGPT subscription.
S1E8: Why 99% of AI products fail — the gap between builders and buyers is bigger than you think
Six operators, seven industries, three questions each. Galina Fendikevich puts season one side by side: every real AI win was invisible, every real failure was public, and six executives described the same missing product.
What's working
AI that operators kept using after the trial ended, with the tool named and the result stated.
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The construction AI problem Annija Eizenarma would solve first
Cross-company coordination, not internal workflow. What a subcontractor communication hub must do, and the six questions to ask before signing.
How Dr. Nikki Siso tests her own AI without a developer
She tells Claude to pretend to be five very difficult clients and walk the whole flow. The bugs turn up. Here is the method, step by step.
How a $1,000 designer finished what AI and Canva started
Dr. Nikki Siso designed her label in Canva, found AI output templated, and paid a $10,000-a-client designer $1,000 to make it print ready.
What's not working
Bought, deployed, and quietly abandoned — and what it cost to find out.
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Why subcontractor communication hubs fail on the side that did not buy them
The GC buys it and the subcontractor is asked to change for free. Why construction coordination products stall, and the inversion nobody has built.
Voice cloning is five to eight seconds too slow for a live client session
A health practitioner put her cloned voice on the shelf over a five-to-eight-second delay. What to test before you buy a voice tool.
The $30,000 sequencing error AI did not warn her about
A permit filed before the mechanical plan cost Conscious Kitchen $30,000. What general-purpose AI missed, and five checks to run before you build.
What needs to be built
Operators describing the product they would pay for, in their own words.
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The wearable industry has the sensors and none of the psychology
HRV detection is solved. Knowing what to say to this particular person is not. The personalization layer a health practitioner wants built.
The diners who stopped eating out are the wedge for menu AI
Diners who quit restaurants are the most underserved group in food service. Why menu compatibility AI stalls, and which restaurants unlock it.
The number no AI drawing tool will publish
Construction AI markets generation speed. Nobody reports how much output survives engineer review unchanged, and that is the figure buyers need.
The Operator Brief
You run the business
The tools operators kept, the ones they dropped, and what it cost to find out.
The Builder Brief
You build the AI
Product gaps in operators' own words, straight from the interviews.
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Artificial Reality
AI across industries
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AI in
Construction
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AI in
Creative
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Cross industry
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AI in
Health & wellness
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AI in
Hospitality
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AI in
M&A advisory
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AI in
Public relations
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AI in
Restaurants
17 articles
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AI in
Retail & events
14 articles
→
AI in
Construction
16 articles
→
AI in
Creative
18 articles
→
AI in
Cross industry
14 articles
→
AI in
Health & wellness
17 articles
→
AI in
Hospitality
15 articles
→
AI in
M&A advisory
14 articles
→
AI in
Public relations
13 articles
→
AI in
Restaurants
17 articles
→
AI in
Retail & events
14 articles