Public relations
AI is bad at media lists, and the reason is not data
Media list building resists AI because the task is predicting an unwritten story from private signals. Sam Polstein's freshness threshold: three weeks.
For AI founders, product and GTM leaders
What needs to be built
The product an operator would buy, described in their own words, with the workflow it would replace.
Retail & events
Thousands of flowers, no photographs, no live stock
A catalogue of thousands, a website that shows what can be sourced rather than what's in stock, and no pictures. What a florist-facing product needs.
Retail & events
An event planner wants software that tells her what to charge
Rentals, plates, food and labour hours in; a price you can actually make money on out. Sara Rojas on the tool she wishes had existed when she started.
Retail & events
The inquiry-to-proposal tool nobody has sold her
ChatGPT plus Canva plus Pinterest, in one place, driven from the inbox. A product spec from an event planner losing three days per proposal.
Creative
Why token costs will stop mattering, from a man who pays $8 for 10 million images
Neville Medhora serves tens of millions of images a month for $8. He thinks AI tokens follow bandwidth and storage into irrelevance — and he is planning his business as though they already have.
Creative
Four things a $1M copywriter wants AI companies to build
Asked what he would pay for today, Neville Medhora named four things. Three are plumbing, packaging and capacity. Only one is about the model getting smarter.
Cross industry
The translation layer moved. It did not close
Prompt-to-app platforms closed the deployment wall Jennifer Kerum hit. What replaced it is the security posture of what operators now ship.
Cross industry
Three wrong AI answers, three different problems
An AI valued a business earning $125,000 at $5 million. Two more operators got confident wrong answers. The three failures need three different fixes.
Cross industry
Nobody sells the client memory layer Sofiane Ghorbel asked for
Every AI memory product assumes the business owns the client record. A luxury hospitality CEO asked for the inverse, and nothing in the category ships it.
The Builder Brief
What your buyers say they would pay for
Product gaps in operators own words, straight from the interviews.
You are joining the builder brief. Running a business instead? Compare both briefs.