Four things a $1M copywriter wants AI companies to build
Asked what he would pay for today, Neville Medhora named four things. Three are plumbing, packaging and capacity. Only one is about the model getting smarter.
Three of the four things a $1M-a-year copywriter wants from AI companies have nothing to do with model quality. Neville Medhora, who has written copy professionally for twenty years and runs Copywriting Course and Swipe File, was asked at the end of his Artificial Reality episode what he would want built and would pay for today. His framing answers the question before the list does:
"The AI is already pretty smart. It just doesn't have access to everything."
1. More connectors, and make them easy
His first and most emphatic ask: "I just want more connectors. So if you have a piece of software, connect it, let me connect it into my AI easily, to where it's just always available."
The working example is his own bookkeeping. He and his developer split revenue and were reconciling by hand until they connected accounts and tools directly — "at the end of the month, I say, how much do I owe this guy? And it tells you."
He rejects the industry's word for it: "MCP is like — I would just call it a connector, right?"
And he names the tension vendors will feel, which most connector companies will not say out loud: "for some pieces of software, that might negate their purpose. So it's like maybe I don't need them if I have all this stuff connected." He is asking for the thing that may cannibalise the software he is asking to connect.
2. Don't give me a connector. Give me the answer
The most valuable ask in the episode, and he reaches it by describing his own failure to use the thing he just requested. He had an MCP connector on his email platform, roughly 100,000 tagged subscribers behind it, and quit within two weeks. His diagnosis is a product diagnosis, not a user-error confession: "I don't know what to ask it. This is the biggest problem."
A blank prompt attached to your data is not a product. The product is the specific question someone smart already knew to ask, run for the user, delivered as a result.
3. Vibe coding that survives contact with a non-programmer
"I would also love to be able to vibe code and deploy something without it screwing up so much." He expects this to resolve on its own. Our read is that the deploy problem already resolved and a security problem replaced it.
4. Bigger context windows and cheaper tokens. Nothing else
His most contrarian ask, because it requests no new capability at all: "Even if AIs don't move forward at all, if they just have more token limits and bigger context windows, it gets smarter. It just has more memory."
The fifth thing, which he does not frame as a product request
Running under all four is a rule for choosing what to build: "What's the problem? Can AI solve it? I don't care if it's AI."
That is the sentence to put above a roadmap. Three of his four asks are infrastructure. The buyer is not asking you to be smarter. He is asking you to be connected, to be decisive, and to be cheap.
AI tools named in this report
| Tool | Named by | Verdict | Used for |
|---|---|---|---|
| ChatGPT | Neville Medhora, owner, Copywriting Course & Swipe File | Worked | Revenue reconciliation via connected accounts |
| Kit | Medhora | Connector abandoned in two weeks; the plain feature worked | Email, ~100,000 tagged subscribers |
| Stripe | Medhora | Named as a connection target | Payments data |
Tools named by the operator on the record. Inclusion is reporting, not endorsement.
Where this comes from
S2E1: AI should have killed his career. He's making $1M a year instead — the full interview with Neville Medhora. Listen or watch: YouTube, Spotify or Apple Podcasts.
