AI in yacht charter — what operators actually use

Interviews

The full conversations from this industry.

S1E2: How a luxury yacht company uses AI without losing the personal touch

Jennifer Kerum on running multilingual client conversations through Gemini, the client who trusted ChatGPT over his captain, and the intake tool nobody sold her.

17 Jun 2026

What's working

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How a Croatian yacht brokerage sells in every language now

Jennifer Kerum of Anchor Croatia uses Gemini in her inbox to translate client email and a brochure library that was English-only for nine years.

2 Sep 2026

What's not working

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Five hundred loops: what building your own AI tool actually took

Jennifer Kerum tried to build her own client intake platform with no technical background. Her verdict, and the six checks to run before you start.

2 Sep 2026

Four in five charter clients cannot use a search filter

Jennifer Kerum of Anchor Croatia says eighty percent of clients need teaching first. Four charter platforms exist, and none is built for that client.

2 Sep 2026

The client who circled ChatGPT's answer in pen

A charter client asked ChatGPT if he could anchor in 25 knots of wind, was told yes, and overruled the captain. What it costs the operator.

2 Sep 2026

AI tools used

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Best AI tools for searching your own vetted knowledge

Slite, Guru, Onyx and Vectara search a company's private notes. A yacht broker lost 90 minutes to a search none of them was built for.

2 Sep 2026

Six tests to run before you buy client-memory software

Bring one real client history and try to load it. The buying tests implied by a luxury broker's wine-and-birthdays requirement, in order.

2 Sep 2026

Best AI tools for a yacht charter brokerage in 2026

Anchor Croatia names one AI product in daily use: Gemini, translating email. What a one-tool stack says about how AI reaches small businesses.

2 Sep 2026

The AI that reached this yacht brokerage came bundled

Anchor Croatia evaluated no translation tools. It used the one already in the inbox. What that tells founders selling into small operating businesses.

2 Sep 2026

What needs to be built

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Retrieval is solved. Capture is the product nobody built

Every AI knowledge product assumes the knowledge is already written down. In expert businesses it exists as an impression, and then it is gone.

2 Sep 2026

For client memory, the gap is capture, not storage

Any CRM could store a family's wine. None can learn it, because a crew generates it on a boat. Four of six Season 1 operators asked for this.

2 Sep 2026

Jennifer Kerum is building the intake tool nobody sold her

Around 80% of charter clients cannot say what they want. Jennifer Kerum is building the vibe-based intake tool nobody sold her, one loop at a time.

2 Sep 2026

Five hundred loops from an operator to the product she needs

Jennifer Kerum is trying to build her own charter platform. The tooling is still five hundred loops away, and intake is what she would automate first.

2 Sep 2026

Product requests

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No-code AI builders still fail the website test

A charter broker benchmarks AI builders against website builders. One intake flow needs three vendors, which is the whole answer.

2 Sep 2026

Two back-end products yacht charter brokers keep asking for

Asked what one AI tool would change her job, Jennifer Kerum chose the back end: client memory deep enough to recall a wine, and a private boat database.

2 Sep 2026