> ## Content Index > Fetch the complete content index at: https://intelligence.artificialrealitymedia.com/llms.txt > Use this file to discover other available public pages before exploring further. # S2E1: AI should have killed his career. He's making $1M a year instead - URL: https://intelligence.artificialrealitymedia.com/episodes/neville/ - Published: 2026-08-25T09:00:00.000Z - Updated: 2026-08-25T09:00:00.000Z - Description: Swipe File owner and 20-year copywriter Neville Medhora on how AI killed his main business, made a dormant side project his primary revenue, and why he runs it all on a $20 ChatGPT subscription. - Author: Galina Fendikevich - Tags: Creative, #Episode, #Import 2026-09-03 03:45 Listen instead: [Spotify](https://open.spotify.com/episode/5DDP9d3rqQ9VeR0B51e80D?ref=intelligence.artificialrealitymedia.com) or [Apple Podcasts](https://podcasts.apple.com/us/podcast/ai-should-have-killed-his-career-hes-making-%241m-year-instead/id6780699025?i=1000785831972&ref=intelligence.artificialrealitymedia.com). [Swipe File](https://swipefile.com/?ref=intelligence.artificialrealitymedia.com) owner and 20-year copywriter Neville Medhora breaks down how AI killed his main business while making a dormant side project his primary revenue, why his clients' AI-written emails lost their audiences overnight, and how he runs a million-dollar solo operation on a $20/month [ChatGPT](https://chatgpt.com/?ref=intelligence.artificialrealitymedia.com) subscription. Neville Medhora is the owner of Swipe File ([swipefile.com](https://swipefile.com/?ref=intelligence.artificialrealitymedia.com)) and founder of [Copywriting Course](https://copywritingcourse.com/?ref=intelligence.artificialrealitymedia.com) ([kopywriting.com](https://kopywriting.com/?ref=intelligence.artificialrealitymedia.com)). He started by selling glow sticks online, ran the emails at [AppSumo](https://appsumo.com/?ref=intelligence.artificialrealitymedia.com) until he hit 750,000 users, and has put his writing in front of over 280 million people. [Noah Kagan](https://noahkagan.com/?ref=intelligence.artificialrealitymedia.com) featured him as one of the entrepreneurs doing over a million dollars a year with zero employees. ## What's working, what's broken, and what still needs to be built - How AI automated every part of Swipe File he hated — titling, tagging, image generation, categorisation, SEO data — and freed him to focus only on the human curation no model can replicate - Why his consulting clients went full AI on their email newsletters and watched readership quietly collapse, and what that means for every creator automating content right now - Why his brain couldn't process 100 AI-generated ad variations at once — "it doesn't have the RAM" — and how slowing output to one email per day became an actual product - How [Kit](https://kit.com/?ref=intelligence.artificialrealitymedia.com) built an AI-powered connector nobody used, then found the real product: showing creators their most influential subscribers, with no AI jargon attached - Why he predicted prompt engineering would die a year before it did, why he thinks AI agents fade next, and why vibe coding doesn't just work the way people claim This episode is for you if you're a copywriter, content creator or newsletter operator trying to work out what AI actually changes about your craft. It's for you if you run a business and want to see how one person built a million-dollar operation by using AI for everything except the work that matters most. And it's for you if you're building AI tools and need to understand why your users don't know what to ask, and why invisible features consistently outperform flashy ones. ## Chapters - **0:00** Highlights - **1:01** Introduction - **3:55** Where a 20-year copywriter actually uses AI - **6:36** His clients went full AI. Nobody read their emails. - **10:50** The cash cow with 100K subscribers that died when ChatGPT dropped - **14:23** How a 6-year side project became his main business - **17:06** Why agents and prompt engineering are both fading - **19:37** Swipe File Remix: one idea per day, never log in - **25:47** AI hijacks your creative brain and you don't notice - **28:06** The AI newsletter backlash nobody's talking about - **34:56** The problem AI actually solved: therapist scheduling - **38:12** "You're going up against businesses that don't have [Calendly](https://calendly.com/?ref=intelligence.artificialrealitymedia.com)" - **43:42** What a million-dollar solo operator wants AI to build - **46:45** A $20,000 form replaced for $100 a month - **55:23** Where to follow Neville Medhora ## What we published from this episode Seventeen articles came out of this interview. The ones worth starting with: - [Best AI tools for copywriters, from a $1M solo business](https://intelligence.artificialrealitymedia.com/ai-tools-working-copywriter-stack/) - [Invisible AI beat visible AI, and the numbers were not close](https://intelligence.artificialrealitymedia.com/invisible-ai-beats-visible-ai/) - [Their newsletters went fully AI and readers stopped opening them](https://intelligence.artificialrealitymedia.com/full-ai-newsletters-stop-getting-read/) - [Did AI kill SEO for small publishers?](https://intelligence.artificialrealitymedia.com/did-ai-kill-seo-for-small-publishers/) - [Four things a $1M copywriter wants AI companies to build](https://intelligence.artificialrealitymedia.com/what-copywriters-want-ai-companies-to-build/) ## Follow Neville Medhora - Swipe File: [swipefile.com](https://swipefile.com/?ref=intelligence.artificialrealitymedia.com) - Newsletter: [swipefile.com/newsletter](https://swipefile.com/newsletter?ref=intelligence.artificialrealitymedia.com) - Copywriting Course: [kopywriting.com](https://kopywriting.com/?ref=intelligence.artificialrealitymedia.com) - YouTube: [@kopywriting](https://www.youtube.com/@kopywriting?ref=intelligence.artificialrealitymedia.com) ## Artificial Reality - Website: [artificialrealitymedia.com](https://www.artificialrealitymedia.com/?ref=intelligence.artificialrealitymedia.com) - In-person events: [luma.com/artificialreality](https://luma.com/artificialreality?ref=intelligence.artificialrealitymedia.com) - Host: Galina Fendikevich ## Transcript **Full transcript** **Galina Fendikevich · 00:12** Welcome to Artificial Reality, the reality behind AI adoption. I'm your host, Galina Fendikevich, and I'm fixing the broken feedback loop between the people building AI and the people actually using it. Every episode, three questions. What's working, what's broken, and what still needs to be built. This is a special edition episode. My guest today started by selling glow sticks on the internet. House of Rave became one of the largest Rave retailers online, and he ran it until 2011\. He also started Nevblog, one of the first personal finance blogs on the internet. This is pre-Google being [Google](https://www.google.com/?ref=intelligence.artificialrealitymedia.com), when you had to figure out from scratch how to get the right people to find you. Then he went to AppSumo and took over the emails and didn't stop till he got 750,000 users. It's taken AppSumo three years and seven different writers, and they still haven't been able to replace him. He founded Copywriting Course with more than 100,000 subscriptions. He runs Swipe File, the Copy TV channel, and his own podcast. His writing has been in front of over 280 million pairs of eyeballs. And Noah Kagan featured him as one of the entrepreneurs doing over a million dollars a year with zero employees. So the man. Who is arguably the most replaceable person on the internet right now, a writer, is doing a million dollars a year alone in the middle of the AI boom. Neville Medhora, welcome to artificial reality. **Neville Medhora · 01:45** Thanks for having me. I appreciate it. **Galina Fendikevich · 01:48** Before we dive into AI, what are you working on right now that you really want people to know about? **Neville Medhora · 01:53** I got a couple things. so [swipefile.com](http://swipefile.com/?ref=intelligence.artificialrealitymedia.com) used to be just like a little side project where I would just keep marketing stuff I see. You know, if I saw a cool ad, I'd be like, bookmark. It's just a little [WordPress](https://wordpress.org/?ref=intelligence.artificialrealitymedia.com) site, like a [Pinterest](https://pinterest.com/?ref=intelligence.artificialrealitymedia.com) knockoff that I would just save stuff. And with all the AI stuff, that has now actually turned into my main business. And so we can definitely talk about how that happened. It was just for like six years, this small little random side site I just kept as a bookmarking site. And now with AI, it's become a real thing. So we have the swipes newsletter that goes out every Friday. And then we have a product called Swipe File Remix that I can explain. And then we also do YouTube interviews and stuff like that. So if you ever wanna follow me, I'd say following our clips is one of the best ways to follow. So on socials, look up Neville Medhora. I have a pretty unique name. [Instagram](https://www.instagram.com/?ref=intelligence.artificialrealitymedia.com), X, [LinkedIn](https://www.linkedin.com/?ref=intelligence.artificialrealitymedia.com), [TikTok](https://www.tiktok.com/?ref=intelligence.artificialrealitymedia.com), all of the different platforms and you can follow along some of the clips. So yeah, if you wanna keep up, those are the things to go to. Check out [swipefile.com](http://swipefile.com/?ref=intelligence.artificialrealitymedia.com) and sign up to the newsletter at least. **Galina Fendikevich · 02:47** I find the most value out of your clips. I don't know how you do it, but every single word is not lost and I find myself doom scrolling on your content alone. **Neville Medhora · 02:57** thanks. That's because there's a lot of them and maybe like 10% are good. So and I think like the algorithm just surfaces those 10%. Cause I look on the back end. I'm sure I don't know about you, but I look on the back end and it's like it looks it's like sucks, sucks, sucks, popped, sucks, sucks, sucks, viral. So it's just kind of like putting out a lot, it seems to be the best way to do it. And I've talked to all sorts of creators and it that just it's just like a a random numbers game, it seems like. **Galina Fendikevich · 03:01** Yeah. **Galina Fendikevich · 03:24** Yeah. So it seems like you're running multiple business at the same time as you're pushing out content. Let's dive into the AI side of things. Where do you use AI? **Neville Medhora · 03:35** everywhere. It it's a it's like everywhere for some things and not at all for certain things. So ironically, so I'm I'm a writer, just to give people context, I'm a copywriter. That's what I've been known for for the last 20 years. I go into people's companies and we either rewrite their emails or restructure them, or a lot of times their sales pages, their home pages, that kind of thing. Well, as you know, in the last five years there's been AI and it could do an increasingly good job. **Galina Fendikevich · 03:36** Yeah. **Neville Medhora · 04:01** And I've never been against AI. I think a lot of writers are like these curmudgeons, like think you have to have a pen on paper type thing. I'm a copywriter. And what that means is I'm trying to make sales. So my ultimate goal is to make sales. And if writing a blog post is the best way to make sales, I'll do it. But if using AI to make a web page and write everything is the best way to make sales, I will do it as well. Right. And so I've long been invested in a couple of AI companies since much before ChatGPT. So This all used to be called machine learning, as you well know. There was this whole wave roughly 10 plus years ago where machine learning was the big thing. And now it just turned into, you know, this general AI term. And I've been using it **Galina Fendikevich · 04:41** Yeah, I was doing machine learning on Wall Street at Bank of America eight years ago. And a lot of the same conversations, yeah, it there's machine learning, AI, and then gen AI. **Neville Medhora · 04:46** It's the exact same thing. The the tech underlying is the same. Yeah. No, no difference of machine learning and AI, what's happening now. It's just kind of a little of a branding twist. the thing is, it's now a lot more useful to everybody. Whereas machine learning was like really technical, you know, to to be able to implement. And so now anyone with ChatGPT can just talk to your even [Siri](https://www.apple.com/siri/?ref=intelligence.artificialrealitymedia.com), it's all, you know, AI-based. And so one thing I noticed. there's a couple, there's a couple analogies of of what's been happening to let's say 1998 to 2001 era. And I lived through that and actually had a business through it. And I was in high school actually. And I noticed that everyone was going from a physical world to a digital world. Computers were around, but getting cheaper. The internet was more ubiquitous, Wi-Fi still had it come out, so you had to like plug your computer in. So there was a lot of hardware problems to be solved before we got to where we are today. And I'm seeing a lot of analogy analogies to now. Whereas right now, everyone's really excited about AI. And every new model comes out, and people are like, my God, it could do this, it could hit this benchmark. But then in the end, we have to come back to base of reality and say, well, what are people actually using it for consistently? And what I've noticed myself using it for is not to write my newsletter, actually. in fact, I think it like goes backwards, and all my private consulting clients are like, hey. **Galina Fendikevich · 05:58** Yes. **Neville Medhora · 06:09** We went full AI on all our emails and now no one's reading our emails. What happened? We thought it's writing good stuff. Well, it turns out it's just like if you can just, you know, if you can just spew out a newsletter that's all AI, with no difference than what someone else can do with ChatGPT, like your value just went down, right? Your value went down quite a bit. My value used to be much higher as a writer because I could put words together on a page. Now AI can do it. 90% good and I'm a good writer, I think. So if you think of someone who's a bad writer, AI can write better than them. And so if that's all you're doing now, you're unfortunately in this weird position where it's like, you know, it's it's gonna catch up with you. It you're not going to be that valuable if you're just putting out AI content. And so I've actually gone back to what I used to do. a lot more goofy pictures, a lot more hand-drawn stuff on an iPad. I mentioned at the top of every email that this is 100% human written. Because I think that's something that people want. And so maybe you've noticed this, but I think people want they they don't mind AI generated stuff, but they don't want to be fooled. They don't want to think it's Galina, but it's really AI. That's where people get pissed at you. But if you just say, like, hey, this is, you know, AI wrote this and and they're aware of it, they don't mind. When I read ChatGPT, I know it's AI and I want that. That's fine. So, anyways, **Galina Fendikevich · 07:19** Right. **Neville Medhora · 07:35** I am using it not to write my newsletter, not to replace my social media. I am using it to make a lot of images. imagery previously was the hardest thing about my job. So I say every copywriter should also be able to make images. Use [Canva](https://canva.com/?ref=intelligence.artificialrealitymedia.com), use [Photoshop](https://www.adobe.com/products/photoshop.html?ref=intelligence.artificialrealitymedia.com), use whatever you need, but you need to be able to make images because they're easy to understand. And now with AI, I can make a lot of images and I can customize them. And as of ChatGPT image two, which is where we're at at the recording. It can make some pretty damn good images if you kind of like massage it in the right direction or give it inspiration to draw from. If you just give it, you know, just say, hey, make an image of this. It makes kind of like an AI kind of whatever image. And so that's what I've been using it mainly for. And would you like me to go into how one business tanked because of AI and one business flew? **Galina Fendikevich · 08:26** Yes, yes, tell me. I want to hear the story. So it's really interesting to hear on the copywriting side. And I totally agree with you. The human judgment is that last mile. And you can get to a really good draft when it comes to copywriting, but we've seen an increase in outbound, AI slop on LinkedIn, all of this. And the premium has gone from writing to actually what you mentioned is. **Neville Medhora · 08:38** Mm-hmm. **Galina Fendikevich · 08:54** video and authenticity because of it. I would love to hear outside of ChatGPT image generation, what tools you have used in each of these scenarios, the business that tanked and the business that skyrocketed because of AI. **Neville Medhora · 09:09** Yeah, my tooling has always been very simple and and it's it's just it's generally chat GPT [Codex](https://openai.com/codex?ref=intelligence.artificialrealitymedia.com) for coding and then just like a basic $20 chat GPT subscription. And I have some I have a a developer I work with that he uses all the different tools and stuff like that. However, I will say for the average person, all these tools are within three months of each other, right? ChatGPT comes out with something, [Claude](https://claude.ai/?ref=intelligence.artificialrealitymedia.com) comes out with something, [Grok](https://grok.com/?ref=intelligence.artificialrealitymedia.com) comes out with something, and the benchmarks are slightly different for the regular plebs like me. You know, they're all almost the same, is is my opinion. I use all of them and I try prompts out on different ones. I have plugins and stuff that like try prompts on different ones. I think ChatGPT's markup and everything gives me the best results and it's just the easiest to use. So I mainly use ChatGPT for my tooling. For my business, yeah. **Galina Fendikevich · 09:58** I'm a ChatGPT gal too. I got my 2025 year in review with ChatGPT and not to brag, but I've been their top 0.1% of users. **Neville Medhora · 10:07** Wow. That's that's impressive. Because I mean, I know so many people just use it all day long. same, same with me for every aspect of life as well. Now, now here's an interesting thing. So I had a copywriting company called Copywriting Course. And it's basically a course about copywriting, but also it's like a private forum where people sign up and we give them reviews on their stuff. And then also they chat with me every week. And so, you know, pretty standard stuff. This is nothing nothing new, but it was always like a cash cow. If I put out a promotion, it made me money. Right. But then ChatGPT, roughly 2021, drops like a bomb and is like, well, guess what? I can do what you do. You know, if you give me an email, I can rewrite the email. You tell me about what you want, I'll write the email. And it was good to write a paragraph or two. And once you started getting longer than that, it kind of sucked. But then they upgrade it and then they upgrade it. And now it goes from two paragraphs to three paragraphs, three paragraphs to 10 paragraphs, 10 paragraphs to, hey, I'll write your whole book. **Galina Fendikevich · 10:58** Mm-hmm. **Neville Medhora · 11:07** And then, but it always was like a little bit like you could always tell it was sloppy, but then it gets better and better and better. And you're just like, okay, let's extrapolate out five, 10 years. This is going to be perfect or near perfect, right? Like for most things I write, it will be able to do it quicker, faster, and possibly much better. So I saw where the writing was going for a while, and copywriting course started to drop in sales. It was just very hard to get people to sign up for the same value proposition. and then we also had all these courses about SEO and how to rank your small blog posts for if you had a if you had a a recipe site and you had a brown sugar butter cookies, I could help get you to the top of SEO. Now people just go to just look at the top AI result on [Gemini](https://gemini.google.com/?ref=intelligence.artificialrealitymedia.com), or they go to ChatGPT and ask the same thing. And you get it exactly customized to your preferences. recipe rather than looking up some blog post with a ton of ads on it. And so that whole industry just went out the door almost for small people. So SEO was just murdered for the small person by AI. I mean just the the typical, the typical way of discovering things was was just gone. completely outdated. **Galina Fendikevich · 12:22** And now we have GEO to show up in the search engine results that are done through [Perplexity](https://www.perplexity.ai/?ref=intelligence.artificialrealitymedia.com), through Gemini. I personally I always put my questions into Google. There's some comfort. You know, I'm I'm a millennial. I still like Googling things from time to time, but I only read the top part and it does source where it's taking it from, but I don't go into the actual pages anymore. That little blurb is enough. **Neville Medhora · 12:44** Mm-hmm. **Neville Medhora · 12:50** You don't really I'm not yeah, I'm not against the blue links, but I'm like, I got what I needed from the AI result. So what what are we doing? Like, why do I need to go further? I don't need to. So there's there's just it just eliminated the need to do a lot of those things. So like I we had a a blog post called What is Copywriting? And I showed up as number one. And now when you type in what is copywriting, well, there's a nice little summary right at the top and it remembers a lot of your preferences. **Galina Fendikevich · 12:58** Right. **Neville Medhora · 13:17** So it knows that, like, well, you're trying to start an accounting business. Copywriting can be applied like this. And then it could actually make all the writing for your website. It could actually make you the website. So the need to learn the skill of copywriting was reduced for a lot of people. Not for everyone. I think it's still very important for people who are marketers, but for most people, I think the need for that whole entire, you know, industry was just surpassed. And so, so copywriting course, it still You know, makes money and we still get people coming in for strategy and things like that. But it's not as easy as it once was. On the flip side, small site I had for six plus years, [swipefile.com](http://swipefile.com/?ref=intelligence.artificialrealitymedia.com). Swipe file is a marketing term where you used to just, you know, you keep a folder, a physical folder of like direct mail. So advertisements you get in the mail. So for inspiration for later. That's what a swipe file is. That started taking off. And so it was just a little side project. I managed it myself. It was on WordPress. And I was just like, well, we have all this, all these images that I save. What if we take it and just kind of like, you know, automatically describe the image? Like, can I get a title? So instead of me writing a title out to save each one of these things because it becomes tedious when you're posting three to five times a day, can AI write the title? So it turns out it can. And it's it's decent at it. It's not bad. You give it a little bit of a prompt and say, you know, write a title like me, and it writes an okay title. So I go, okay, let me implement that on there. Then I say, what else can I do? Can I describe this image with AI? Turns out. AI can see quite well. And so it can describe what's going on in the image. So I said, hey, let's put that on the website. And then I said, Well, can you actually just take this image and redo it in like a funny way? Can you redo it in a cartoony way? Can you redo it as a hand drawn ad? Turns out you can't. And so all of a sudden, this is this is all mainly ChatGPT. Yeah, we've experimented with others and Gemini, like [Nano Banana](https://deepmind.google/models/gemini/image/?ref=intelligence.artificialrealitymedia.com) came out. We switched to that. **Galina Fendikevich · 15:02** And this is ChatGPT. **Neville Medhora · 15:12** And then and then ChatGPT image two came out and then like beat Nano Banana. So now we're on the we're just basically on whatever the leading edge model is. And it's usually either Google or ChatGPT. And so we we go back and forth with those, but on the front end, most people don't care like what model it is. And so now whenever I save something, we have a system where it's just like I just take a screenshot, tell swipe file to take it, it titles it, it describes it, it regenerates the image in six different ways. It pulls from [Ahrefs](https://ahrefs.com/?ref=intelligence.artificialrealitymedia.com) SEO data and it does all the keywords. And then it also pulls [Google Trends](https://trends.google.com/?ref=intelligence.artificialrealitymedia.com) data. It pull does all of those, finds related posts, and it categorizes it. So what used to take me a few minutes to make a very basic just to get the the post up. So now takes me zero time. I mean, all I do have to do is like find something and tell it. And so we've done the same to where I can take an Instagram post. I save it to just press save on my Instagram. And automatically behind the scenes, all this stuff happens where it goes, it takes it and adjusts it. It saves the videos, it saves the the images, makes it look like it's I'm embedding Instagram. It links to Instagram, it describes it. And then now I have it saved on [swipefile.com](http://swipefile.com/?ref=intelligence.artificialrealitymedia.com) for future use. And so all of I don't love the term agents. This is just, you know, basic coding, right? It's just like what happens whenever you do that. So we've **Galina Fendikevich · 16:27** Did you build agents? **Neville Medhora · 16:37** Done the agents thing, but I personally have a hot take that I don't think agents will matter pretty soon. **Galina Fendikevich · 16:43** I think agents are a very nice marketing term, just like AGI, but at the end of the day, it's just a list of instructions to your point. And I actually did software engineering. So when I look at something like agents, I'm like, okay, this is to make non-technical people comfortable and feel techie. **Neville Medhora · 17:03** Yeah, like like behind the scenes, I'm like, what's the difference between an agent and just program it to do stuff? I mean, I I don't know, you could call like software an agent. I it I think what happens is every time the every time the model gets smarter, what I've noticed is you have to do less technical stuff. So before you have to remember prompt engineering? Remember that was gonna be the next big thing? Who in the hell makes money prompt engineering? **Galina Fendikevich · 17:24** I have a hat that says prompt engineer. **Neville Medhora · 17:27** Every everyone told me I got to do like a prompting course because I had copyright. Everyone's like prompting. I'm like, I'm telling you, this will not be a thing in a year. And sure enough, it's gone away. And the reason is the models just get smarter and smarter. So what happened? The reason you have to tell your model to do something is because it's dumb. And every time you get smarter, you have to tell it less stuff to do. So if you have a really good employee and you just say, Hey, go drum up more sales, you don't have to give them a list of stuff to do, they'll just go figure it out on their own. That's how the AI is. **Galina Fendikevich · 17:52** You don't have to be done. **Neville Medhora · 17:56** It just gets smarter and smarter. So it knows like, okay, Neville obviously likes hand-drawn images or or pen style images. He doesn't like these AI images. So just kind of knows my preferences over time. And therefore, I think the agent thing gets like less and less and less. And like I think it's gonna just slowly fade. There will be some spaces for it in very unique cases, but for most people, they won't know what the hell an agent is. So yeah. So yeah, so we have all the stuff behind the scenes that just kind of **Galina Fendikevich · 18:19** Yeah, totally agreed. **Neville Medhora · 18:24** does it. And it's it's not agents. It's nothing really complex. It's just like, okay, when I save something, redo this as six different images, like we say, and then make a description for it and then post on the site. It's it's nothing really complicated, right? So it's pretty basic stuff. But this was something that a few years ago would have been unbelievable. Right. And now it's just normal. This is just like how things are. But anyways, Swipe File has been able to grow and I've been able to spend more time doing what I'm good at on the human side of like picking good stuff, picking good images, and a lot less time titling things, categorizing things, logging into WordPress and managing it and doing all those dumb things. And so Swipe File has actually grown. We have like a couple of like full time sponsors. We have a growing newsletter, and we also have a product called Swipe File Remix. So one thing I noticed on our back end is like, I could take any image, upload it, and it remixes in any way I want. So it creates the ad for my own company. And I was like, this would be a cool thing to sell. And so we actually had a product which is like evolved. And what it was originally was like, let's say I take your company, like the artificial reality pod, right? Let's say I I take that and every time that I put like an Apple ad or an old [Ogilvy](https://www.ogilvy.com/?ref=intelligence.artificialrealitymedia.com) ad for for Volkswagen. It would remix that ad into an ad for artificial reality, but in a completely different way. So you can actually do this. You can just take anything on [swifile.com](http://swifile.com/?ref=intelligence.artificialrealitymedia.com), go into ChatGPT and say, hey, make this for my website, right? This isn't like, yeah, it's not like a big, big deal. However, what I noticed was I would say, This is amazing. I'm gonna do it times 100\. So I make a board of a hundred different types of ads to use. And the funny thing is, my little human brain. **Galina Fendikevich · 19:43** Whoa. **Galina Fendikevich · 19:51** my gosh. **Neville Medhora · 20:07** can't take in 100 ads. It doesn't have the RAM, right? It it can't do it. And so what we Yeah, yeah, exactly. So you you see it and then you go, hmm, cool. And then within two weeks, I'm not using it anymore. So I was just like, okay, something, something happened there. And so what I did was I said, let my sim, let me send myself an email every day with one of these. And I see one, just one idea. And I go, huh, that's pretty cool. What if I put that headline **Galina Fendikevich · 20:11** I don't have a capacity here. It's not normal. **Neville Medhora · 20:34** As my main headline on my webpage. I never thought of it like that. And so when I when I slowed it down to the cadence of one per day, I feel like my feeble human brain was able to say, Hey, that's cool. Then and some of them, like I said, it's kind of like social media. Two out of five generations might be really good. And the other three are kind of like whatever. One might suck, right? And and that hit rate will keep going up as time goes on. And so we made a product where it's like, okay, you I and I sign up to tons of these AI products. Here's the problem. I get really excited and I'm sure you're the same way. You get really excited and you log in and you play with it. And then like the next day you don't play with it that much. And then within a week, you kind of forgot about it. You're like, why am I still paying for this? And I was just like, **Galina Fendikevich · 21:13** Yeah. I have a graveyard of sus of subscriptions. I've signed up for over probably 200 tools at this point. **Neville Medhora · 21:21** you're you're even beyond me then. So I'm I'm sure you I'm sure you know like the biggest problem is that you have to log in and then like did I sign in with Google? Did I sign in with Apple? Did I did I make a password? is it on [PayPal](https://www.paypal.com/?ref=intelligence.artificialrealitymedia.com)? Is it on [Stripe](https://stripe.com/?ref=intelligence.artificialrealitymedia.com)? I don't know. Like, right? It is a lot of stuff. so just just even logging in is a hurdle for people. And so I said, How about this? You pay me once. Like it we we just made 200 bucks per year. 200 bucks. And every single day or every weekday, I'll send you a generation and we'll keep update, we'll pick the best images to pull from. So it's not just like AI deciding. Cause we tried to make AI go full bore and just run the whole thing and it kind of sucked. It it just wasn't very good. So there needs to be some human picking of what images to remix. And then we send them one a day and it creates their own swipe board in the background. So after after three hundred and sixty five days, you have three hundred plus actual swipes for yourself, but you'll slowly get them. day after day. And that has been a hit. So that has been the product. So if you go to [swipefile.com](http://swipefile.com/?ref=intelligence.artificialrealitymedia.com) slash remix and sign up, you could get that. You never have to log in to our site ever if you don't want to, which is pretty cool. **Galina Fendikevich · 22:29** That sounds amazing. I was on your website now scrolling through and I kept seeing things that I liked. I'm like, I want to implement that. I want to implement that. And then it got too much because all of a sudden I'm a kid in a candy store and I don't want too much hodgepodge. **Neville Medhora · 22:42** Yep. This this is the classic thing. Like people, the original people were always like, you should let me save my board. And I'm like, see, that's not a company though. because you could already do this. Like, if you go to [keep.google.com](http://keep.google.com/?ref=intelligence.artificialrealitymedia.com), Google has a thing called [Google Keep](https://keep.google.com/?ref=intelligence.artificialrealitymedia.com), which is one of the best products they have. No one knows about it, but it's a great way to save stuff. And you can save anything, notes, blah, blah, blah, and make your own little swipe file in your back in the back end on your own. And it's free. And It integrates with every single Google app. So right now I'm looking at a [Google Doc](https://docs.google.com/?ref=intelligence.artificialrealitymedia.com) over here. There's a little light bulb icon that's Google Keep. I can just drag stuff in there. So this has already been done. This is a this is a solved problem to save like swiped boards or like, you know, Pinterest has been doing this for years, right? So we don't really need that product. Instead, what I do is like I save a lot of stuff. And when people buy remix, what they're buying is like Neville's intuition of what would be a good ad. And I save a lot of things, and then we go and even narrow that down to what would make good image generations for people. And we try them out. And you'd be surprised. Like some things don't really work very well like you expect. So we get to try them out on the back end across all these different companies and be like, all right, you know, eight out of 10 of these are really good. Let's push that one, or like one out of 10 of these is good. Let's skip that one. So, anyways, that's how that's the long story about how copywriting course. was harder to sell and a swipe file became easier to sell with AI. So destroying one thing of mine and then making another one sore, whereas previously it never really made money. So pretty cool. **Galina Fendikevich · 24:13** But the business that soared is because AI was doing all the boring admin, as you mentioned, backend stuff. You could just build automation on it. And I like what you said about you use your intuition to guide the AI. And it reflects what a previous guest, Sam Polstein, said he does deep tech comms and PR, so like defense technology companies. And he says, **Neville Medhora · 24:21** Mm-hmm. **Galina Fendikevich · 24:39** Context engineering over prompt engineering all day, every day. It's like you as a human, you see what is good. You put it in the context in its box, and then you point AI at it because otherwise, general purpose has the entire world and it's going to put pick copywriting from you. It's going to pick copywriting from things that it's ingested that actually has bad copywriting in it too. But when you have like the that container with Neville approved. **Neville Medhora · 24:42** Mm. **Galina Fendikevich · 25:07** Based on decades of experience of success, then as you mentioned, it can soar and the quality of the product is that much higher. **Neville Medhora · 25:17** Lo let me tell you, this is interesting. So because I write, the natural inclination of most people, including myself, by the way, I want to write about a specific thing or put out, let's say a promotion for swipe file remix or something. Well, I just tell ChatGPT, make me a sales page for swipe file remix. It makes it. And then what happens is it hijacks your brain. And and and sometimes I just use the raw output if I want something tomorrow. I'll just say, hey, yeah, yeah, yeah. Make the page. I can't make it as fast as you. You just make it. However, what often happens, and tell me if you've seen this, is I go the next day and look at the page, and I'm kind of like, it's kind of flat. Like, like, it's not bad. It's not bad. I won't say it's bad. But it also like doesn't like grab me. And and there's something about it that I'm just like, I need to go through and like update it. And so if I write a page from scratch, I raw dog the page myself, which is much harder, right? Yet I spend a lot of brain power doing that. Then it I feel like it usually comes out better. And even if I make AI give me the first draft and then I modify it, it still made it the way it wants. Whereas I notice if I come at something with just my angle with no AI, I come up with a completely different version of it. And so we're still at a space where I can write. better. The problem is I have to pick my spots because I can write better, but it takes me three hours, you know? and I don't got that time for everything I make. So so you have to pick your spots of where you use AI. Now sometimes, like for example, the first version of the swipe file remix landing page, I wanted to send it out on my Friday swipes email and it was Thursday. I didn't have time to write this whole page. So I said AI, just make me a page, you know, make it like I would make it. And it made something that was pretty damn good. And that made sense to just like get it out the door. So AI is fantastic for that. But then oftentimes whenever I have time, I will go back and say, okay, change this, change this. This image sucks. Let's remake that. That kind of thing. So it's more like I babysit copy now rather than create it. except with social media, when it's like that kind of stuff, I'm I'm usually, you know, it's from the horse's mouth. I'm generally writing it 100% myself. But for these long pieces, I'm generally kind of more babysitting AI. And then I want to talk about. **Galina Fendikevich · 27:24** Yeah. **Neville Medhora · 27:37** newsletters when people send out newsletters and make it all AI, I have seen this backlash of where just slowly people stop reading as much because there's nothing new being added. And so I think the table stakes have been changed. Just sending out a newsletter used to be like a big win. Now it's like everyone has a newsletter, everyone can make a newsletter and it can be 100% done automated. And I think most people don't want to read that. They want something fresh and new. You mentioned I got excited about this. You were talking about your mic before. And you mentioned that you're going into actual businesses and asking them how they do AI. Yes. **Galina Fendikevich · 28:14** Yes, I'm doing an episode after this. I'm going to a charcuterie store right off Central Park because they use AI for their store operations. **Neville Medhora · 28:23** But you're going into their store, taking a video, talking to the person, and you get to see the show. We're not just talking about it here, blabbing. that's something that AI currently can't do. So I think like documenting the real world and getting out there is actually much better than just, you know, sitting behind a mic. So that's a great use. that that to me, you're making content from scratch, not AI. And that is inherently compelling compared to like, you know, what you just telling ChatGPT to write about this topic. So that is what you need to do now. Whereas before you could have just written an article like what you thought this company should do and that would get subtraction. Now, you know, not at all. So I th yeah, you gotta get in the real world to do stuff. **Galina Fendikevich · 29:03** Yeah. It and I I think that's where you can start creating the mo. I've seen so many Instagram reels about faceless content channels and you just use AI and you hook up video generation with image generation with text generation, slap it together, start an account, you'll soar, make money. Everything is now easily accessible because of AI. But the issue with that is people don't realize how highly iterable AI is. It's lit, it's never like one prompt, one generation, and you're done. You have to either humanize it or fix things that it missed or add additional context because you're like, actually, you know, that's not true, or actually I need to add this in for it to be better. It is a much more thorough process than people expect, even for something like copywriting. One of the reasons I've been holding off on starting a newsletter, and people have been telling me, you know, sign me up for whatever you're putting out there. I want to follow along. And I'm like, okay, newsletter, but I don't want it to just be AI slop. Like, I really want things to be authentic. So it's almost like AI is helping me accelerate for sure. So for the podcast, it's helping me like I use Opus for clipping. [Riverside](https://riverside.fm/?ref=intelligence.artificialrealitymedia.com) is has a lot of AI tools too. whipping up the landing pages. But I also specifically hired a business advisor, Jason Allen Scott, because I want his judgment on how I present myself to the world. And I when I read his feedback on my content, I'm like, yeah, that makes so much sense. And then I read what AI generated, and I'm like, this is generic. I'm not getting any emotion like as a person, which is which is really what counts when it comes to the content side of things. And then beyond that, is these are the types of struggles that I want to showcase, especially in the real world, whether that's a retail store, whether that's a hospital or a law firm or a manufacturing facility. did a tour at Port Authority of New York, New Jersey. So they have five terminals in New Jersey at Port Elizabeth, where they have those big ships and shipping containers. **Neville Medhora · 31:14** Mm-hmm. Mm-hmm. **Galina Fendikevich · 31:16** And I was talking to them about AI, and they're still in their rudimentary phase on AI, but they're starting to use like co-pilot and knowledge retrieval stuff. And I want to actually go to Port Authority and see how truck drivers are asking a chap about like when they can come in to pick up the load and all this stuff. I mean, there's Silicon Valley AI bubble and what they think and how they think people use it, and then there's the real world and actually how people use it and how they're struggling to adopt it. So my follow-up question to you is where have you used an AI tool, which tool where you were trying to get it to generate something, but it just like it wasn't doing the job and you got super frustrated and why like what was that breaking point? **Neville Medhora · 32:05** But all the time, I mean, people talk about vibe coding as if it just like works, but it doesn't. **Galina Fendikevich · 32:10** Yeah, that's so true. **Neville Medhora · 32:12** And I don't know like what this like idea of is like, you just vibe code like anything. It's like really like a like a developer can, but like a normal person cannot just vibe code stuff. I know ChatGPT will make you like the game of snake and it opens up. Okay. But now you want to deploy that on the web. Okay. That's like a thing you have to learn how to do. And it's it's getting easier and easier. But it's still like even just like making a web page today. Like ask people to make a web page. Well, AI, no AI, whatever the hell you want to do. It's like, how do you do it? It's like you gotta go through Shopify. You gotta learn these things. And I know, like, and I live in a bubble. Like everyone uses AI extensively and knows how to program. I live in a bubble. When you ask a normal person, it's like, how would you make a web page on the internet? I don't know. They don't have the slightest idea. Yeah, like I like to get deploy web page. Obviously, I know how to do that. Like, but most people don't. And so so when you go into the real world, like the port authority, I think like, you know, you **Galina Fendikevich · 32:53** They don't know. And it's so simple for us. **Neville Medhora · 33:07** Even saying like machine learning back in the day, it like had this phase where everyone was like machine learning, then you stopped using the term. I think the AI thing is just going to be like everything's AI. We for example, when I say like, how are you recording this podcast? Like, are you using a computer to do it? It's like that's it's not it's not even a question people ask. Or yeah, when you when you write a book, it's like, d did you type it on a on a computer or or did you write it but like no one thinks about that anymore. That's not like a thing. **Galina Fendikevich · 33:23** When the internet **Neville Medhora · 33:36** So I think the AI stuff is just like, yeah, it's new. We're like five years into it, but it's going to go away. So when you say the port authority, it's going to be like about solving real world problems. Right. So when you go to a doctor's office, I had a friend who's a doctor and he's just like, I use AI in my real life. I could just talk to it and it tells me stuff. But when I go when my employees go and like take stock of every room at the end of the day, they're literally saying, Okay, two syringes, three gazes, whatever. Can't AI just ingest that and like, You know, tell me what our stock is. And I'm like, yeah, it totally can do that. And they go, like, okay, that's what I want. I don't care like what Opus or ChatGPT or Grok, what like, can it just do that? That's what they want. Like they have these real world problems. It's like, why are we having one human talk to another human that get on the phone with another human? Can't like just AI just like do this? Like, like, isn't that possible? So I see I have a guy in our in our copywriting course. **Galina Fendikevich · 34:09** Again. **Neville Medhora · 34:33** And he he's a he's a therapist and he helps all these other therapists get clients. And one of the biggest problems they had was not necessarily getting clients, it was actually like taking their phone calls for scheduling. So it's like the way that you talk to your people's therapists, these are small therapists that have like you know 20 clients or so. And as you call them or text them, and then you like go that this back and forth thing of like, okay, can you do Thursday at 10? No, I got something there. Da-da-da-da-da-da-da. Instead, AI really good at this. You plug in your calendar. To AI, whether it Calendly or Google or anything like that. And then you tell it, okay, either talk to people, text message them, and f figure this out. This is a solved problem now. So I don't know if you've used called companies and you actually get their AI agent, which sounds quite realistic now. But I actually prefer it because yeah, I I so I I I own a house. And so we have all these like, you know, home projects and stuff that we do. All these companies are still like relatively older. And I love the ones. **Galina Fendikevich · 35:18** Not so much, no. **Neville Medhora · 35:29** Where instead of like a calling service at 3 a.m., because sometimes I'm up and just what if I just call and what happens? You get you get a call, it's like, hey, this is the AI agent. You know, when do you want to schedule your appointment? And it always works. It's always there. It speaks perfect English. And I can get it to schedule a proper call. And it it takes it. I didn't get a missed call because normally you call someone at 3 a.m. you're gonna go to it straight to voicemail and then like maybe I'll find someone else in that amount of time. But he just implements these AI intake things. And that was the biggest problem the therapist had. They don't care what it runs on. They don't care what service. They don't care what technology. If someone calls to make a schedule appointment, can it just do that for me, whether it's through text or call? The answer is yes. So now these therapists get to be good at being therapists and actually talking to people. And when they're talking, they're making money, right? That's how they build. Versus a lot of the scheduling BS, which I don't think anyone loves doing that. So they get to get rid of it. So it's kind of like swipe file. I got to get rid of like titling stuff and categorizing stuff and manually uploading it to WordPress stuff. And I just get to like do what I'm good at and take screenshots and it's done. So just like them, they get to be better therapists by do just like getting rid of all the scheduling, which was like the biggest bane of their existence. So I think most companies are like that. What's the problem? Can AI solve it? I don't care if it's AI. Yeah. **Galina Fendikevich · 36:45** Yeah, as a licensed **Galina Fendikevich · 36:51** Yeah, as a licensed therapist, I mean, you don't want to put your degree to work in scheduling and admin work. So waste of time. I I do ballroom dancing lessons here in New York, dance with me soho. And every time I need to schedule my next lesson, it's always either a back and forth text with someone on the other side. I have two teachers taking a look at their schedules, and I have to do every other time with teacher. It's such a process, and I'm like, **Neville Medhora · 37:04** Mm-hmm. **Galina Fendikevich · 37:21** I don't know why you're sitting there getting paid to do this because this is easily what AI can do. I can hook up my own calendar or just show me the calendar, I'll choose whatever it is. **Neville Medhora · 37:31** A a lot of times some of these businesses just need Calendly, right? It doesn't even have to be fancy AI. Just a calendar app would be would be sufficient. It doesn't even have to be. AI is next level, but like that's that's that's alone is a 10x improvement. **Galina Fendikevich · 37:35** Yes, that is the best tool. **Galina Fendikevich · 37:47** This is why I really laugh when Silicon Valley is up all on this like AGI frenzy and hype. And then when I mean it was like a year and a half ago when all of the big COs were saying it's going to decimate white collar work and all of this. And I'm like, you guys are going up against businesses that like don't even have Calendly. I don't know how you're going to go from that to AGI all of a sudden and like decimate white collar work. but to close No, go ahead. **Neville Medhora · 38:12** I'll I'll give you another. sorry. Go ahead. I'll give you another a quick example of how I've seen like all this like tech stuff just like get really excited. All the techies get excited and then they're just like they stop using it. And then the real cream of the crop shows through. Kit, a company I use for sending all my emails, they they're just like an email sender, right? And so they came out with an MCP. MCP is like kit. So it used to be called convert kit. Yeah, [kit.com](http://kit.com/?ref=intelligence.artificialrealitymedia.com). **Galina Fendikevich · 38:35** What company is this? Kit. yes. **Neville Medhora · 38:40** And so they came out with an MCP. MCP is like I would just call it a connector, right? So my chat GPT can talk to my kit account. So I have all this data in there. I have tagging for like 100,000 people, with the open rates, all that kind of stuff. With a kit MCP, I could go and say, what has been my open rate for the last month, right? And it'll go and talk to my kit account behind the scenes, all this stuff happens and it comes up with stuff. But here's the thing. I could also just look at Kit's reporting tool and just be like, you know, it has like a bar graph and it shows me this stuff. So I got all excited, just using the MCP. And what I quickly realized was I was just like, I don't know what to ask it. This is the biggest problem. I have access to all the information and it plugs into an AI, but what do I do with it? And that was the biggest problem. So we had like this beta tester group that I was in with Kit. And people were like, my God, I'm pulling reports. And I'm like, that's cool. **Galina Fendikevich · 39:23** **Galina Fendikevich · 39:36** Ha ha. **Neville Medhora · 39:37** And I did it, but it's like I already have like basic report. Every email service provider has reports on your open RAID and you know, click their RAID and whatever. So it's like it's actually easier to just click the report than to ask ChatGPT, then it talks to the MCP, and then it finally comes back. And so I was like, that's cool. But after two weeks, I was like, I'm not using the MCP at all. And what they realized was that people didn't know what to ask. You just have this blank prompt. What can I do? And so they they made like a A database of all the stuff you can do. And it turns out people were only doing like three things. They were asking for reports, which like they can already get. The the thing that was really cool though was someone mentioned I asked it to look at my entire list and figure out who is the most influential person on the list. And so it goes through a hundred thousand people and it like does it in the background. And it says, actually, you know, Galina has a a following of AI people and she has a podcast. And I was like, Well, I didn't know that. Can you just tell do that for every single person? So then what it did was it figured out for every single person, it looked up their social media because I have their email, I have their name. and then it brings their YouTube account, it brings their Instagram account, it tallies those up and says across their following, they have 3.4 million followers. And I found like there were some really cool people following me, and I had no idea. So what Kit did was says, you know what, screw all this MCP stuff. We got really excited about it. Everyone did, but everyone No one even knows that you can do all this stuff in the back end and it would take a really long time. So let's just do it for them. So now kit added a thing called like, you know, signals.kit or or or insights.kit, what something like that. And it just shows you it breaks down in the background. You don't even know AI is doing this. All the people on your list, it finds every single social channel they have, it tallies it up, it it links all of them. And so now it says most influential people on your list. Boom. It gives me a whole board of all the influential people. **Galina Fendikevich · 41:29** Nice. **Neville Medhora · 41:31** And the the top 20 people had million plus followers. I had no idea these people even followed me. Some of them I had no idea who they were. Some of them I was like, my God, I follow this guy already. I didn't even know he was on my list. I had no idea. And this is all AI stuff, blah, blah, blah. But they don't call it that. They don't say like it was it was gathered with AI. It just says, like, here's the influential people. Now that's an interesting thing for me. And what they smartly did was move away from like the AI MCP, all this like tech jargon, and just say, like, Here's all the influential people. And it was just a button I can click now. So instead of like getting me to link my chat GPT with an MCP and off codes and API keys and all that stuff, it's all just done in the back end. So now kit is a more valuable piece of software. And they don't they don't have to confuse everyone with all this AI stuff. And so I think that's what's happening with a lot of these things. People get really excited about the tech, but then ultimately it's like, what are you trying to do with it? I know you can do anything. But what are you trying to do? And oftentimes it's just like a few things that people want. So I thought that was a cool story about how they went like full tech, then got rid of it. It's just like here's all the influential people. There you go. No. **Galina Fendikevich · 42:34** What an incredible story. I mean, every conversation I have, the person always says the best AI usage is invisible. It's under the hood, like my hospitality guess, it's like revenue management and demand forecasting, or just making better local recommendations. It's never the in your face AI, it's the invisible side that creates a better user experience. And that's really **Neville Medhora · 42:49** Mm. **Galina Fendikevich · 43:03** Where AI needs to head instead of saying like, this is AI, now everybody use it for the sake of AI. How is it actually helpful in your business? So to close things off, because I have all of my AI buddies, what would you wish that they would build for you to make your job either as a writer, as a business owner, much better that you would pay for today? **Neville Medhora · 43:17** Mm-hmm. **Neville Medhora · 43:30** Ooh, interesting question. Well, I think what I've seen is that the AI is already pretty smart. It just doesn't have access to everything. And so these MCPs or connectors, OpenClaw originally showed us that you just take your existing AI and it just attach all your crap to it. That's it. Well so I've like ChatGPT released a finance tool. They didn't have to build a finance tool. They just allowed you to connect through Plate or whatever it is, all your different bank accounts securely. So now it has access to all those. So I've started doing a lot of my accounting for my business. Me and the developer will do some revenue split stuff. And we were just manually doing this. And we're like, can we just tell ChatGPT to do it? And it's like, okay, it doesn't have access to my credit card. Can I give it access to that? Can I give it access to all these different accounting tools, Stripe, et cetera? Turns out you can. And then at the end of the month, I say, How much do I owe this guy? And it tells you. And so I just want more connectors. So if you have a piece of software, connect it, let me connect it into my AI easily. To where it's just always available. Now, for some pieces of software, that might negate their purpose. So it's like maybe I don't need them if I have all this stuff connected. So that that's I I can't tell you, like, even a lot of the smartest people I talk to in AI, the world has become so blurry from over a year. It used to be like I can tell you what's gonna happen five years in the future or 10 years in the future. I can't tell you that anymore. So **Galina Fendikevich · 44:37** Yeah. **Neville Medhora · 44:59** what people can build. I mean, I think AI tok tokens are gonna go the way of data, I would say. Like kind of like cell phone data. Remember, you still have to like pay for each gigabyte. I think the tokens are just gonna get so, so, so cheap that we're like it's going to be just like it'll slowly drift away to like an afterthought. storage, like I serve millions, tens of millions of images per month. And I pay, you know, a company called [Bunny.net](http://bunny.net/?ref=intelligence.artificialrealitymedia.com) eight bucks, you know. I used to I used to dread when people would hot link my images in the year 2000\. It was so expensive for bandwidth. Now it's free. YouTube bandwidth free. I'm doing we're doing this video call. God knows how many gigabytes have been transferred. Do we even think about it? Not even a bit. We didn't even think about it anymore. Your phone, you don't pay for bandwidth anymore. It's unlimited. And so I think w just token limits and and therefore context windows are so even if the even if AIs don't move forward at all, if they just have more token limits and bigger context windows, it gets smarter. **Galina Fendikevich · 45:43** No. **Neville Medhora · 45:59** It just has more memory. And so those are the things I wish for. And those are just naturally happening as it seems. So I would also love to be able to vibe code and deploy something without it screwing up so much. But I think that will just naturally happen as we go forward. So as these tools get better and better. **Galina Fendikevich · 46:17** Recommend lovable for that. I've been using lovable a lot, and for someone that works at Port Authority, I actually just built an app this past Saturday because I lack a social life when you're in founder mode. I built an app and I yes have an engineering background, which does help, but I was trying to think of it from a non engineering perspective. It was really easy to do, so I built a research. **Neville Medhora · 46:19** Mm-hmm. **Neville Medhora · 46:30** Nah. **Galina Fendikevich · 46:46** Chatbot style tool and form filling tool for foreign trade zone 49, which is what covers the port. If you want to import anything there, if you want to export, if you want to set up operations, there's a lot of compliance requirements. And there's a person that is doing all this email intake. Can I import this? Okay, well, what do the regulations say? Yes on this, no on this. And I'm like, that AI can easily do this. So he asked if I could build it for him. And sure, like lovable half a day. **Neville Medhora · 46:54** Mm-hmm. **Galina Fendikevich · 47:14** Just hooked up [Supabase](https://supabase.com/?ref=intelligence.artificialrealitymedia.com), like you can create account. You don't even have to go into Supabase as a database. Just create the account. It does everything for you. And then you just deploy it and it's live. And I sent it out to him. So now he can go through all of the FTZ49 compliance documents. There are pages and pages and websites. And most importantly, help pre-fill the necessary forms, customs forms for this, which I built that form filler for him. **Neville Medhora · 47:38** Hmm. **Galina Fendikevich · 47:40** And I'm like, yeah, like easy done for me. He's like, do you realize how much the trade industry needs this? There are people paying brokers $20,000 to fill out a form like this. And I'm like, I'll just slap on like a hundred bucks a month at this point. And it's all possible through lovable, just the way that they made it easy to whip up this app. **Neville Medhora · 48:03** Yeah, that is one of those things where it's just like it's such a boring, weird industry. It's not sexy, no one's talking about it, but it's like 20,000 bucks to fill out a couple emails. Can I replace this for a hundred X cheaper and you know do it across the industry? The hard part then for those kinds of industries, especially if it's a government anything, is then just getting that implemented across all the hard part is like actually selling that and going. **Galina Fendikevich · 48:29** Well, apparently there are a lot of software providers and like broker consultant companies that will buy this. So government agencies most likely not, because we know how that works. But it's all the middlemen in between, including this poor authority employee himself that can use it. Now, granted, I never submit anything, I'll have all the legalese like always double check with, you know, a professional, a licensed professional, whatever it is, before submitting. **Neville Medhora · 48:43** Mm-hmm. **Galina Fendikevich · 48:58** But to do that initial like form fill, the initial okay, let's take a look at regulations. I have the citations of where it's being pulled from, instead of manually going to be like, all right, what was that PDF that had the alcohol beverage regulations and importing? Like, it's so silly. But yeah, apparently there's a big market for something like this. And I love the boring side. Like I love this type of stuff. I I was in the Bay Area for two and a half years. If I see one more. AI SDR Avatar startup that has been funded millions. I'm going to blow a casket. Nobody wants to talk to an AI avatar. The end of the day, sales is a relationship-building tool, and you have to sit down with someone or take them out for a coffee or a dinner, like write to them in a natural tone. I have been like handwriting a lot of my outreach emails too because I'm like, this just sounds so bland. Like I want to be like, hey, this is me. **Neville Medhora · 49:31** Mm-hmm. **Galina Fendikevich · 49:56** this is what I offer, and I really think I can help you. So how you know, maybe let's chat. And so it's something like foreign trade zone 49 compliance regulations. it's something I toured a walnut shell factory in California. The owner spent six hours with me, and they repurpose walnut shells for skincare products. So St. Ives is a is a big customer of them. They're called Eco Shell, this company. **Neville Medhora · 50:14** Hmm. **Galina Fendikevich · 50:25** They grow the walnuts, of course, and they export and [Costco](https://www.costco.com/?ref=intelligence.artificialrealitymedia.com) is a big buyer of them. But the shell they repurpose for beauty products, oil drill bits, for kitty litter, because apparently the walnut shell can absorb the ammonia much better than wood chips. And they're doing manual outbound. They're doing like I they wanted to figure out additional uses for walnut shells. And I said, okay, just use Perplexity to find research studies on walnut shells because I know they're out there globally. So, this is how you find instead of manually just like randomly coming across that walnut shells are good for kitty litter, what other product lines can you unlock? Because now you have the world's research at your fingertips and you can develop new product lines. Like this is the power of AI. But just like that blank Google box where you you now have the world at your fingertips. What do you search? What do you ask for? How do you use it? And you have to give everyone **Neville Medhora · 51:19** Yeah, what do you do with it? Yeah. **Galina Fendikevich · 51:23** like the idea you have to hand hold them through it. So techies like us, that's what I'm saying is doing the translation in of like you can fill out forms easier. You can book your therapist meetings easier. You can unlock new product lines easier because of AI. **Neville Medhora · 51:40** Yeah, this is the same thing as the web back in the day. People were like, you could apply this to the internet. And it's just like, look, I just had this problem of, you know, like how how do how does this help? So it still goes back to like what problem could people do? What efficiency could they make? Where is there a human just sitting there typing things on a keyboard, taking from paper to putting it here? Is that something we could replace? Just making it more efficient. So I love the idea of like a walnut factory where it's just like, no one's ever even heard of that. And if you found efficiencies in that market, you might just be like, I I'm not a big gambler. And every time I've been to Vegas with friends, a lot of people break out at night, go gambling. And I'll just walk around and like look at stuff because I'm not like a big gambling myself. And I get bored of it. And one time I walked around and I was at Caesars Palace where that they have you know, CES, but it was a potato convention, potato, the potato industry. And it was this giant factory floor. And just walked in, you know, like you kind of like. **Galina Fendikevich · 52:17** Ha ha **Galina Fendikevich · 52:31** Potato? **Neville Medhora · 52:36** Sneak in here and there. And I walked into the trade show and it was all potato stuff. Potato potato tractors, parva. And I was just looking at things and I was just like, I did not know that this industry is so dang big. This is this is gigantic. And it's like, what is potatoes are used in? It's like everything all the time. And I never realized that the potato industry was so big. And it just reminded me of like, wow, my slice of like. What the in economy is, it's like like internet stuff, you know? And it's so small compared to all these other industries. I was just like, man, I bet if I went into potato farming and really, really learned about it, I could probably like take what I know and apply it there. So it's cool that you're going into like these real world things that people don't think about and figuring out like, wow, there's a whole world economy over here that's just not using any of this stuff. How can we apply it there? Versus like SDR stuff, like the the 50. **Galina Fendikevich · 53:05** Ha ha **Neville Medhora · 53:29** top smartest people in the world are working on these kinds of problems. Versus in the potato industry, maybe people are barely like, wait, ChatGPT, like what? Like what's it for? You know, they're they're just you they they they're not like necessarily behind. It's just like they don't need it as much. And it's just like where can we add these efficiencies into this giant economy? So very cool. **Galina Fendikevich · 53:40** Right. **Galina Fendikevich · 53:49** They don't know until they know. So I'm actually going to look up that conference because one thing I want to do is go into these places and teach, explain, showcase, give ideas of possibilities. Like ChatGPT didn't blow up until they got rid of their janky UI that had token counts. And instead they put sample prompts to **Neville Medhora · 53:51** Yeah. **Neville Medhora · 54:05** Mm-hmm. **Galina Fendikevich · 54:09** get the wheels turning and what can you even ask ChatGPT? And then the wheel started turning and it exploded because people are like, I can do this. I can do this. That's the same thing with literally the rest of the world outside of the Silicon Valley bubble. they need, I didn't know I could do that. **Neville Medhora · 54:27** Whoa. Does that does that work on my end? I don't know how you did that. It's not working for me. Well, there we go. Hey. Cool. **Galina Fendikevich · 54:34** That is so funny. my gosh, I must have something enabled on FaceTime that I so need to disable. **Neville Medhora · 54:42** That's hilarious. Don't disable that. You gotta keep that one in. **Galina Fendikevich · 54:48** but **Neville Medhora · 54:49** Well that that was AI that was AI that recognized that heart and created it. So yeah. **Galina Fendikevich · 54:53** I know, I know. I love the rest of the US economy. That's how much I want to help them with modern technology. And again, it just takes someone to sit down with them and explain it. but Neville Medhora, thank you so much for your time and all of your thoughts. Amazing takeaways from you for both the builders of AI on some of the things that they need to work on to make AI more useful. and also getting a pat on the back of where they've done a good job because I think they need to hear that too. **Neville Medhora · 54:56** Yeah. **Galina Fendikevich · 55:21** and for the operators of how they should use AI, especially in writing and copy, if somebody wanted to follow you, what is the best way? **Neville Medhora · 55:32** Well, my name is pretty unique. So Neville Medhora across all the socials. So I'm on Instagram, X, LinkedIn, all those things. You can watch my clips, watch my posts, all that kind of stuff. best way though, [swipefile.com](http://swipefile.com/?ref=intelligence.artificialrealitymedia.com) slash newsletter or [swipefile.com](http://swipefile.com/?ref=intelligence.artificialrealitymedia.com) and sign up to the the free email newsletter. I think people say it's like the best thing they read. I don't know if every newsletter gets those emails where it's like, this is the only one I read, but I get a lot of those all the time. So follow the Swipes email newsletter, [swipefile.com](http://swipefile.com/?ref=intelligence.artificialrealitymedia.com) slash newsletter and get that delivered to you every week. I also have [copywriting.com](http://copywriting.com/?ref=intelligence.artificialrealitymedia.com) with a K, it's spelt with a K. And so [copywriting.com](http://copywriting.com/?ref=intelligence.artificialrealitymedia.com) if you want my help directly. And that's probably one of the best values instead of like hiring me directly, just talk to me through that platform. And it's pretty awesome. So check that out. **Galina Fendikevich · 56:16** Amazing. And for more conversations like this, follow Artificial Reality on all the socials as well: YouTube, Apple, Spotify, LinkedIn, Instagram. Season two is kicking off. I have Neville Medhora and I'm going to a charcuterie shop right after to film them and see how they use AI. I also have a list of Dream 100 guests that I would love to have on the show because I think the way they use AI is a story that they should tell. So it's on artificial [realitymedia.com](http://realitymedia.com/?ref=intelligence.artificialrealitymedia.com). If you know someone, I would love an introduction to them and have them on the show. Thank you so much for listening. **Neville Medhora · 56:52** Thanks for having me. Appreciate it. **Galina Fendikevich · 56:55** Wow, that's a wrap. Thank you so much.