> ## Content Index > Fetch the complete content index at: https://intelligence.artificialrealitymedia.com/llms.txt > Use this file to discover other available public pages before exploring further. # A copywriter's most valuable AI use is images, not words - URL: https://intelligence.artificialrealitymedia.com/copywriter-uses-ai-for-images-not-words/ - Published: 2026-08-25T09:00:00.000Z - Updated: 2026-08-25T09:00:00.000Z - Description: Neville Medhora writes for a living and does not use AI to write. He uses it for the part of his job that was always hardest — and has a specific method for not getting generic output. - Author: Galina Fendikevich - Tags: Creative, #For AI Buyers, #What's working, #Import 2026-09-03 03:45 The most useful thing AI does for a professional writer has nothing to do with writing. Neville Medhora, a copywriter of twenty years who runs [Copywriting Course](https://copywritingcourse.com/?ref=intelligence.artificialrealitymedia.com) and [Swipe File](https://swipefile.com/?ref=intelligence.artificialrealitymedia.com), is explicit: *"I am using it not to write my newsletter, not to replace my social media. I am using it to make a lot of images."* ## Why images *"Imagery previously was the hardest thing about my job. So I say every copywriter should also be able to make images. Use* [*Canva*](https://canva.com/?ref=intelligence.artificialrealitymedia.com)*, use* [*Photoshop*](https://www.adobe.com/products/photoshop.html?ref=intelligence.artificialrealitymedia.com)*, use whatever you need, but you need to be able to make images because they're easy to understand. And now with AI, I can make a lot of images and I can customize them."* Note the logic. He did not pick the task AI does best. He picked the task that was most expensive for him and checked whether AI could do it — which is a better selection rule than most people use. ## The method that separates usable from generic *"It can make some pretty damn good images if you kind of massage it in the right direction or give it inspiration to draw from. If you just say: hey, make an image of this — it makes kind of like an AI kind of whatever image."* Inspiration and direction produce something usable. A bare instruction produces the house style everyone now recognises on sight. If your generated images look generic, that sentence is the whole diagnosis. ## Why he is not precious about it *"I've never been against AI. I think a lot of writers are like these curmudgeons, like you have to have a pen on paper type thing. I'm a copywriter. And what that means is I'm trying to make sales. So my ultimate goal is to make sales. And if writing a blog post is the best way to make sales, I'll do it. But if using AI to make a web page and write everything is the best way to make sales, I will do it as well."* He also has a longer memory than most: *"This all used to be called machine learning… It's the exact same thing. The tech underlying is the same. It's just kind of a branding twist. The thing is, it's now a lot more useful to everybody."* ## What he still will not hand over His archive business runs an automated pipeline that titles, describes, regenerates and categorises everything he saves. The selection stays his. *"We tried to make AI go full bore and just run the whole thing and it kind of sucked."* What customers buy, in his words: *"Neville's intuition of what would be a good ad."* ## The takeaway if you write for a living 1. **Point it at your most expensive task, not the most obvious one.** For him that was images, not prose. 2. **Give it something to draw from.** Reference and direction, not a bare instruction. 3. **Keep the judgment.** It is what people pay for and what degrades first when you automate it. ## AI tools named in this report | Tool | Named by | Verdict | Used for | | -------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------- | --------------------------- | ----------------------------------- | | [ChatGPT](https://chatgpt.com/?ref=intelligence.artificialrealitymedia.com) | Neville Medhora, owner, Copywriting Course & Swipe File | Worked | Image generation — his primary use | | Canva | Medhora | Named as the baseline skill | Making images, pre-AI | | Photoshop | Medhora | Named as the baseline skill | Making images, pre-AI | | [Ahrefs](https://ahrefs.com/?ref=intelligence.artificialrealitymedia.com) | Medhora | Worked | SEO data pulled into the pipeline | | [](https://trends.google.com/?ref=intelligence.artificialrealitymedia.com)[Google](https://www.google.com/?ref=intelligence.artificialrealitymedia.com) Trends | Medhora | Worked | Trend data pulled into the pipeline | *Tools named by the operator on the record. Inclusion is reporting, not endorsement.* ## Where this comes from S2E1: AI should have killed his career. He's making $1M a year instead — the full interview with Neville Medhora. Listen or watch: [YouTube](https://www.youtube.com/watch?v=OS5rVwjOZxQ&ref=intelligence.artificialrealitymedia.com), [Spotify](https://open.spotify.com/episode/5DDP9d3rqQ9VeR0B51e80D?ref=intelligence.artificialrealitymedia.com) or [Apple Podcasts](https://podcasts.apple.com/us/podcast/ai-should-have-killed-his-career-hes-making-%241m-year-instead/id6780699025?i=1000785831972&ref=intelligence.artificialrealitymedia.com).